Skip to content
gibson.consultingApplied AI & UX

Cookies

We use cookies to understand usage and measure marketing performance. You can accept, reject, or tailor your preferences anytime.

Marble, image 6

Cookies Notice

Created Jan 17, 2026·Updated Feb 20, 2026
Contents
  1. 1Cookies Notice
  2. 2Our Approach to Tracking
  3. 3How Tracking Works on This Site
  4. 3.1Cookies and Local Storage
  5. 3.1.1Google Tag Manager (GTM)
  6. 3.1.2Analytics and Event Tracking
  7. 3.1.2.1Marketing and Advertising
  8. 3.1.2.2URL Parameters
  9. 3.2Managing Your Preferences
  10. 4Further Information

1Cookies Notice

This site uses a limited amount of tracking technology to support basic functionality and, where explicit and informed consent is given, to collect anonymised usage data.

2Our Approach to Tracking

Tracking is implemented in a privacy-respecting way, ensuring compliance with relevant data protection laws, including the UK's implementation of the GDPR and PECR (Privacy and Electronic Communications Regulations). Analytics and marketing functions are disabled by default.

3How Tracking Works on This Site

When you visit this site, a mechanism is employed to manage your consent preferences before any non-essential tracking is initiated.

By default, without your explicit action:

  • Analytics tracking is disabled. No data about your visits is sent to analytics services.
  • Marketing and advertising tracking is disabled. This site does not use behavioural profiling or targeted advertising.
  • Only strictly necessary functionality is allowed. Essential functions (like remembering your consent choice itself) are enabled.

Analytics or other non-essential tracking is only enabled if you actively and explicitly provide your consent.

3.1Cookies and Local Storage

This site does not use Cookies or similar technologies for analytics, performance, or marketing purposes unless you have granted specific consent.

Your consent preferences (whether you have opted in or out) are stored in your browser using Local Storage. This is necessary for the site to remember your choices across different pages and subsequent visits.

  • Local Storage is used only to store your consent status.
  • This mechanism does not track you across other websites.

3.1.1Google Tag Manager (GTM)

If configured, this site utilises Google Tag Manager (GTM) to efficiently manage the deployment of necessary and consented tracking scripts.

  • GTM itself does not collect personal information.
  • It loads third-party services (such as analytics tools) strictly in accordance with your explicit consent preferences.
  • No analytics or marketing cookies are set unless you have positively opted in via the consent interface.

3.1.2Analytics and Event Tracking

If you provide consent to analytics, the site may collect high-level, anonymised usage information, such as:

  • Pages visited and the sequence of visits.
  • General interactions with key site features (e.g., clicks on a contact form or a newsletter sign-up link).
  • Aggregated general usage patterns (e.g., number of unique visitors).

This information is processed to understand website performance, improve content relevance, and enhance site structure. No attempt is made to identify individual visitors, and the data collected is anonymous.

3.1.2.1Marketing and Advertising

This site does not engage in advertising, retargeting, or behavioural profiling.

Marketing-related tracking, where present (e.g., tracking a link click to a social media share button), is disabled by default and is only enabled if explicitly consented to. Where enabled, tracking remains limited to non-identifiable engagement data.

3.1.2.2URL Parameters

Some links shared from this site may include URL parameters (such as UTM parameters) which are used solely to determine the source or campaign that directed the traffic. These parameters are a part of the link itself and do not involve storing data via cookies or local storage.

3.2Managing Your Preferences

You maintain the right to review, update, or fully withdraw your consent at any time via the cookie settings panel, which is made readily available on this site.

You can also manage the use of cookies and local storage directly through the settings of your web browser. Please note that blocking essential local storage elements may impair the site's ability to remember your preferences and could affect basic site functionality.

4Further Information

For detailed information regarding how personal data is collected, processed, and protected, please refer to our comprehensive Privacy Policy.


© Sean Gibson | gibson.consulting | Applied AI & UX

PartnershipConnectLegal